The floor is your 2nd level support.
What would have happened in case there was no floor support? Where would you have landed
then?
……….on the ground of the building…
..THINK…AGAIN…
“What happens if there is no 2nd level support when we fall from our comfortable lives?”
CHAIR-1st level support/broken/you fall down as a result.
FLOOR-2nd level support-makes sure you don’t fall down further.
……………………
GROUND-base level support-you cannot fall further.
What happens if there is no support for the standard of living that would fall, when suddenly the
income support on which we depend is lost.
“Have we created a 2nd level support, like the floor, to hold back the fall and maintain the
standard of living of our dependents?”
If the answer is NO, our family is insecure. We need to offer financial security to our loved ones,
and nothing better than the mechanism of life insurance to do so.
A unique feature of the life insurance contract is the immediate monetary estate created at
inception out of all proportion to the initial contribution made i.e by payment of the first premium
installment itself. This considerably reduces the mental disturbance of worry, and modern
psychology establishes beyond doubt that there is a close relationship between mental and physical
health. A mind free from worry can therefore by greater concentration, actuate the body to greater
output and production of wealth.
The ICICI-Prudential Advertisement that appears on television channels where the wife asks the
husband to sign the proposal document, and the husband asking her whether she would be able to
live without her, after his death. The wife explains that if he signs, his child’s future and his
retirement benefits will be guaranteed, and there will be peace of mind for him and the family. And
lack of tension will mean longer life. Hence “Jeetey Raho” or ‘Keep Living Longer’.
The message to the viewers is simple: Buy Life Insurance and Enjoy Living.
Many years ago, this message was outlined in a classic print hoarding released by LIC, which read:
“Insurance-A little Price-For a Priceless Security”
The world’s largest insurer, AIG (American International Group), had put up a huge Hoarding at
Times Square, New York, in the 1960’s which read…
“Smart Men Do Not Need Insurance………………
……………Their Widows DO…………”
What would have happened in case there was no floor support? Where would you have landed
then?
……….on the ground of the building…
..THINK…AGAIN…
“What happens if there is no 2nd level support when we fall from our comfortable lives?”
CHAIR-1st level support/broken/you fall down as a result.
FLOOR-2nd level support-makes sure you don’t fall down further.
……………………
GROUND-base level support-you cannot fall further.
What happens if there is no support for the standard of living that would fall, when suddenly the
income support on which we depend is lost.
“Have we created a 2nd level support, like the floor, to hold back the fall and maintain the
standard of living of our dependents?”
If the answer is NO, our family is insecure. We need to offer financial security to our loved ones,
and nothing better than the mechanism of life insurance to do so.
A unique feature of the life insurance contract is the immediate monetary estate created at
inception out of all proportion to the initial contribution made i.e by payment of the first premium
installment itself. This considerably reduces the mental disturbance of worry, and modern
psychology establishes beyond doubt that there is a close relationship between mental and physical
health. A mind free from worry can therefore by greater concentration, actuate the body to greater
output and production of wealth.
The ICICI-Prudential Advertisement that appears on television channels where the wife asks the
husband to sign the proposal document, and the husband asking her whether she would be able to
live without her, after his death. The wife explains that if he signs, his child’s future and his
retirement benefits will be guaranteed, and there will be peace of mind for him and the family. And
lack of tension will mean longer life. Hence “Jeetey Raho” or ‘Keep Living Longer’.
The message to the viewers is simple: Buy Life Insurance and Enjoy Living.
Many years ago, this message was outlined in a classic print hoarding released by LIC, which read:
“Insurance-A little Price-For a Priceless Security”
The world’s largest insurer, AIG (American International Group), had put up a huge Hoarding at
Times Square, New York, in the 1960’s which read…
“Smart Men Do Not Need Insurance………………
……………Their Widows DO…………”
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